50 Times Amul Won Our Hearts With Its Brilliant Print Ads

Sylvester daCunha and Eustace Fernandes created the Amul baby to rival the Polson girl in 1965. Kurien, the head of Amul gave them a free hand to make these ads and this "blessing" has  stayed with Sylvester's son Rahul daCunha who heads the advertising firm now.
Amul Baby has won many hearts. She is witty, unapologetic and SO cute! She has a take on everything, be it a political situation, a victory in the sports field or a path-breaking movie. The print ads featuring Amul Baby have become an important part of our lives as Indians. Here are some of the best print ads of Amul :

The controversy surrounding the AIB Roast 


Obama and Modi's friendship


A take on the sterilisation drive started during the Emergency


Congratulating singer Lata Mangeshkar for being honored with a Doctorate


Anna Hazare's andolan for Jan Lokpal


When Nizam's jewelry was being auctioned in Hyderabad 


A comment on the 'virginity test' for Indian women at the UK airport


During the economic slowdown of 1983 


When BEST conductors ran out of change 


Amul Baby with cricketer Sunil Gavaskar for the fifth time


A funny take on cinema censorship


Promoting unity


Comment on the Bofors scandal


In remembrance of the legendary actor Raj Kapoor


Comment on controversial Mr coffee advertisement


Comment on the US-Iraq war which saw the usage of SCUD and Patriot missile


Comment on the reservation for the OBCs


The clash between Bush and Saddam 


During the Indo-Pak war


On Republic day


When there was a shortage of Amul butter


Advent of satellite tv in India


Comment on the coalition government


Asking people to be good during the Bombay riots


When India lost in the Olympics


First time that Ladies' special was introduced in the Mumbai locals


When illegal constructions were being demolished


A comment on RBI's revision of rates


US warning Pakistan against terror strikes


Kiran Bedi's politics


After the attack on the Peshawar school


Following the Uber rape case


Smriti Irani's decisions as a minister warranted this


Love jihad


Bilawal Bhutto's comments on Kashmir 


Supporting Sarita Devi at the 2014 Asian Games 


Honoring India's famous Mars Mission


In remembrance of Robin Williams


When Maria Sharapova said she didn't know who Sachin was


The Hindustan ambassador's production was discontinued in 2014


Modi's victory in 2014 elections


In memory of the Latin American author, Marquez


The recognition of a third gender


The infamous Facebook-WhatsApp deal


Rahul Gandhi's interview with Mr. Goswami


Salman Khan and Modi bonding


On Bill Clinton's alleged sexual exploits


The search for Veerappan


For Rajnikanth


The controversy surrounding the commonwealth games organising committee 


Source : All images sourced from Amul

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